HOTELS AND RESIDENCES
BY PROPER BY PROPER
INTRODUCING
BY PROPER
A new expression of the Proper philosophy—designed to live in more places, and more ways.
By Proper is our newest brand: an evolution of the Proper ethos, created to meet people in more places and more moments. While Proper Hotels are shaped by Kelly Wearstler’s iconic vision, By Proper invites new creative voices to bring our philosophy to life.
Still unmistakably Proper—rooted in design, wellness, culture, and soul—but expressed through new formats, fresh collaborators, and thoughtfully placed destinations.
We begin in Miami, with two distinct ways to experience By Proper:
The beachfront energy of the reimagined The Shelborne by Proper.
The everyday sophistication of Midtown Park Residences by Proper.
Short stay or long term, both reflect the Proper spirit—design-driven, culturally connected, and placed in the heart of it all.
THE SHELBORNE
A storied Miami Beach landmark, the oceanfront Shelborne has been reimagined with layered design moments, soulful energy, and a distinctly Miami rhythm. It’s a place where early morning swims, laid-back beach days, and late-night gatherings all unfold with the kind of ease, style, and cultural connection that defines living Proper.
MIDTOWN PARK RESIDENCES
Located at the crossroads of the Design District, Wynwood, and Midtown, this residential for-sale project is Proper Hospitality’s first entry into Miami real estate. Developed in collaboration with Rosso Development and an acclaimed design and architecture team—Arquitectonica, Meyer Davis Studio, and Naturalficial—Midtown Park Residences by Proper captures the energy of Miami while reflecting our ethos of elevated, everyday living.
Be among the first to access exclusive preview pricing.
