A Proper Flagship

San Francisco Proper Hotel reimagines a historic flatiron landmark into a luxury hotel in San Francisco, perfectly positioned on Market Street in the city’s vibrant Mid-Market district. With design-forward interiors by Kelly Wearstler, panoramic rooftop views across the skyline, and four unique dining destinations including one of the most sought-after rooftop restaurants in San Francisco our flagship hotel in SF sets a new standard for modern luxury and cultural connection. Whether you’re exploring nearby art, dining, or the heart of San Francisco CA, expect thoughtful details, exceptional design, and hospitality that feels distinctly Proper.

A Modern Pied-à-Terre

Our 131 rooms and suites—each designed by Kelly Wearstler—celebrate natural light, smart space, and high-touch comfort. Think hand-crafted Aireloom beds with Italian linens, Aesop amenities, Vifa Bluetooth speakers, and super-fast Wi-Fi. And thanks to our building’s signature shape, every room comes with a view.

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"20 of the Most Charming Boutique Hotels in the U.S."

- Vogue

"15 Most Charming Boutique Hotels in the U.S."

- Vogue

“San Francisco - Finest Hotels”

- Fodor's

"This isn’t your usual kind of hotel – San Francisco Proper feels like the kind of place where culture isn’t just housed, but also made."

- In Style

Eat & Drink

From La Bande café to Villon’s all-day menu, from cocktails at Charmaine’s to rooftop brunches under open sky—Proper San Francisco delivers bold flavors with thought and care. Menus, led by Chef Jason Fox and cocktails by BVHospitality, celebrate organic produce, sustainable seafood, and vibrant California sourcing. Food that feels as good as it tastes.

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Amenities

Wellness-forward, tech-enabled, and quietly intuitive—Proper amenities are designed for modern lives in motion. Think kettlebell mornings in the gym, cocktails by the rooftop fireplace, or focused work sessions in our residential-style salon. Add concierge support and seamless app integrations, and everything you need is just a tap away.

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SF Like a Local

Perfectly placed in Mid-Market, we’re steps from the city’s best: Hayes Valley, SoMa, Civic Center, and the Theater District. Hop on BART or MUNI just outside our door, or walk to the Opera House, Symphony, or Union Square. This is the San Francisco locals live—and Proper guests experience.

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